7MMO
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Pokémon Happy Meals have officially returned, and if the swarm of teenagers in my generally quiet local McDonald’s is anything to go by, they’re bigger than ever.
The Pokémon Company first announced the return of its McDonald's promotion several weeks back, causing some confusion by accidentally spoiling next year’s promo card list. Good times.
Now that I’ve gotten my hands on the 30th Anniversary Happy Meal, I can confirm the previously leaked card set is in fact the accurate one, along with new details about the promotion’s roll-out.
The Pokémon Happy Meal is available in all of McDonald’s traditional Happy Meal variants: hamburger, cheeseburger, or 4 and 6-piece nugget combos. Prices vary based on your meal selection, but every option comes with the same packaging and blind-boxed toys.
I was surprised to find how little my local McDonald’s was seemingly marketing the collab, which presumably varies across locations. My McDonald’s only had one poster, and otherwise sporadically flashed the Pokémon Happy Meal teaser on its digital ordering screens.
For reference, when I went to Target’s Pokémon launch, the whole store was covered in Pokémon materials. Many of these posters and stands ended up on eBay, so it’s possible TPC is now limiting its 'physical' marketing footprint to help stores avoid any tussles or, you know, crime.
While some social media users are claiming their local McDonald’s is approaching the collab as a progressive roll-out, my local D.C. McDonald’s had all three boxes and 15 promo cards ready to go. A staff member, however, did acknowledge that other stores may be receiving the promotional materials "in batches."
Given the swarms of kids and teenagers who had seemingly abandoned school for Pokémon, I was only willing to pick up two Happy Meals. (A six-nugget and a cheeseburger, in case you were curious.) The working manager was kind enough to ensure I got two different Pokémon boxes, which ended up being Torchic and Pikachu.
I quickly realized that was a strategic choice — almost every other customer was specifically requesting (and getting) the Umbreon box, so the staff was trying to manage its stock.
Of course, one of the main draws of the collaboration is new promo cards, which often end up reselling at the same price as the Happy Meal itself. While rumors had already been circulating online, I was still shocked to discover they really do give you the two promo cards without any packaging. They’re slipped into a box right next to a hard plastic toy that, for whatever reason, does get delicate tissue paper wrapping. The box, at least, is definitely serviceable for storing decks.
I’ll admit the lack of packaging does make the card reveal less climactic, and I can imagine there’s already someone complaining out there about getting a damaged card. Still, I don’t mind Pokemon treating its promo cards a little more casually in the interest of promoting the TCG as a game to be played as opposed to a collector’s racket.
I anti-climactically slid out Eevee and Tyranitaur from my first box, then found Zoroark and Chandelure in my second one. Each card is a reprint marked with the M26 label and its own numbering system, and some have holo foil. You can see the (real) full list of 2026 promo cards here.
The other toy you get is a miniature plastic version of the Happy Meal box themed after an individual Pokémon, with the full slate shown below. Each toy box has a clip you can use to attach it to a bag or keychain, and I happened to get Diglit and good ol' Pikachu.
This is far from Pokémon’s first time teaming up with the fast-food giant. The partnership goes all the way back to 1999, when Pokémania first hit its stride. The modern 'Pokémon Happy Meal' first launched in 2011.
It was only natural that the promotion would return for the year of Pokémon’s 30th anniversary, offering what I believe to be one of the best budget-friendly ways for fans to get involved in the festivities. Safe to say, I'm satisfied, albeit still hungry.
The Pokémon Happy Meal is now available across all U.S. McDonald’s locations through December 14. The promotion will be expanding to additional countries over the next couple of months, with the full roll-out detailed in an official McDonald’s post.
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